Radio spots turn retailer into the 'Green Guru'

By JIM CAVAN The Green Alliance

Monday, January 10, 2011

Courtesy photo Paul Keegan, the owner of Portsmouth's 1 World Trading Company, and now a radio personality.

PORTSMOUTH — Normally, Paul Keegan wouldn't be one for dramatic or iconic titles. Indeed, the owner of Portsmouth's 1 World Trading Company tends to strike those who meet him as equal parts humble and accessible. And while his store ¿ a catch-all for green and eco-friendly gifts, clothing, housewares and cleaning products -- can't help but reflect an unmistakable aura of idealism, a short conversation with Keegan himself is anything but pretentious.

But that was before local Portsmouth community radio station 101.5 WXGR decided to partner with Keegan on a series of "green tips," to be broadcast regularly on the world music-oriented channel. That's not to say Keegan's new gig suddenly turned him into Howard Stern -- quite the contrary. However, accepting the personality-driven nature of the medium for what it is, Keegan and WXGR director Rob Connelly knew they needed a persona that the eco-friendly Seacoast listener could easily identify with. After a few moments' thought, Keegan settled on a winner.

Ladies and gentlemen, say hello to the "Green Guru."
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A World of Change...

In three years, 1 World has undergone many changes.  We have expanded to a second location, and then re-located our original location, all in an effort to bring fair trade, locally-made and green to our local community. 

In order to continue 1 World's mission, we are consolidating our operation to the Portsmouth shop, and have closed the Nashua shop.

So as not to abandon our innovative Biokleen re-fill program in Nashua, we are moving our Biokleen re-fill station and products to Mother & Child Clothing and Gifts, in Greystone Plaza, 650 Amherst Street, Nashua.

Thank you, Happy New Year, and we look forward to seeing you at 76 Congress Street, in Portsmouth.

Paul and Karen Keegan